SEO Pricing Malaysia: How Much Does SEO Cost in 2024?

When you’re looking for SEO services for your business, you’ll find hundreds of articles on SEO pricing all over the place.

There is no straightforward answer to the question; how much does SEO cost in Malaysia in 2024?

In this article, we’ll cover everything you should know about SEO pricing in Malaysia. If you’re looking for SEO services, you can get a free personalized SEO proposal for your business. Simply fill up the form on our SEO service page or email us at info@magnesmarketing.com 

How Much Does SEO Cost in Malaysia?

After going through multiple SEO service providers in Malaysia, SEO in Malaysia costs ranged between RM2,000-RM8,000 a month on average. The cost of SEO services often depends on the targeted keywords, the competition of the industry, the types of SEO tasks involved and the type of SEO agency you hire. Local SEO campaigns in Malaysia are lower with an average pricing of RM1,500 per month.

What You Should Know About SEO Pricing & Services Costs in Malaysia

  • The average SEO costs around RM150-RM300 an hour for Malaysia SEO agencies
  • SEO costs often range from RM1,500-RM12,000 per month for Malaysia agencies
  • US SEO companies may charge $100-$250 (RM450-RM1,125) per hour
  • Please be aware of SEO service providers in Malaysia offering guaranteed rankings, it always turns out to be a scam
  • Custom SEO packages are becoming more popular
  • Custom SEO strategies are needed for the best results in 2024
  • Keep an eye on the costs for link building (some SEO agencies in Malaysia tend to purchase backlinks from Fiverr)
  • Local SEO is slightly cheaper
  • SEO for eCommerce websites are higher than lead-gen business sites
  • Some SEO agencies have additional fees for content creation

What Affects SEO Pricing in Malaysia?

You may come across hundreds of SEO service providers, but how much SEO costs depends on many factors, including:

  • The technical aptitude of your website and CMS (content management system) for optimizing content on the website. For example, Magnes Marketing offers website design services upon request and the websites we develop for our clients are designed in compliance with Google and other search engine algorithms. When the website is built with SEO best practices it makes it much easier to optimize the site. In 2024, the majority of CMS out there will allow us to carry out the best SEO practices without any issues.
  • The visibility on search engines. If your website is new without any authority or rankings on search engines, expect to pay more for SEO services or wait 6-12 months to see tangible results.
  • SEO goals and objectives. The SEO goals and objectives of your business will help you determine the efforts required to achieve them. If your competitor is doing better on search result pages, you may want to pay more to acquire high-authority links and publish better content than your competitors.
  • The timeline. SEO takes time to show you results. If you’re looking for better results, you need to spend more on the resources.
  • Audience and geographic. Whether you’re running a global SEO campaign or a local SEO campaign in Malaysia, you may not see a huge difference in the overall pricing because the search volume by cities is lower in Malaysia. So, the SEO service provider will target the entire country instead.
  • The level of expertise. SEO agencies or freelancers with real expertise with years of experience in getting proven results for businesses can demand higher price in Malaysia. When an SEO provider delivers proven results, they become busier with more businesses. When the demand increases, SEO service providers tend to work with businesses that pay them well.
  • Location of SEO agency. As a 100% remote SEO agency, we have significantly lower overhead costs. And that’s why we offer cost-effective SEO services for our clients. However, the quality of work is something you want to consider apart from location.
  • The level of expertise in your industry. When you look at Magnes Marketing, our speciality is WordPress SEO and lead generation for B2B businesses. Look for an agency that has experience working in your niche. Make sure to be prepared to pay slightly extra for their expertise and experience. You can certainly expect good results.

SEO Pricing Models in Malaysia

Before hiring any freelancer or SEO agencies work on your SEO efforts you need to know the differences in pricing models that you can expect from the service providers. We do understand that as a business owner, you want to choose the most cost-effective pricing model that can give you a good return on the investment.

Let’s explore them together.

Monthly Retainer-Based SEO Pricing

95% of SEO companies in Malaysia offer monthly or annual contracts for their SEO services. At Magnes Marketing, we also work monthly SEO. We create our strategies several months in advance to show good progress and results every month. Consistent and transparent communication between the SEO agency and the clients is important to achieve the best results from SEO initiatives.

Although we offer monthly SEO plans, please take note that we do not offer generic one-size-fits-all SEO monthly packages like other SEO agencies. This kind of SEO approach will not work in 2024. The common monthly SEO packages by other SEO companies will include services like articles written, backlinks gained and pages optimized.

We have seen SEO agencies in Malaysia that promise to build 50-100 backlinks per month. The quality and relevancy of backlinks are more important compared to the quantity. Our focus will be on building backlinks from sites that have not been linked to many other sites within your niche. While we have planned SEO activities monthly for the clients, our SEO strategies are not the “generic” ones offered in monthly packages.

Our SEO services are customized based on your needs and completely focused on delivering the best ROI.

SEO Hourly Rates

We’ve mentioned earlier that SEO pricing in Malaysia for hourly rates ranges anywhere from RM150 per hour to over RM300 per hour depending on the SEO agency you engage with. There are SEO consultants who charge up to RM2,000 per hour for consultation alone. SEO agencies also price their SEO services based on the hours they need to complete the tasks. Even some of the monthly SEO retainers are priced based on the number of hours taken to complete all the tasks included within the packages. For example, 10 hours to 20 hours of work will cost anywhere from RM1,500 to RM3,000.

Project based SEO Pricing

This is one of the best pricing models for SEO services if you’re hiring an SEO consultant or an agency to perform specific SEO tasks. We can call it “รก la carte” SEO services or one-time SEO projects. SEO Audit is the most common one-time SEO service. The service provider will optimize your site for one time without monthly contracts.

An SEO Audit is a complete process of analyzing and fixing issues in your website’s search engine performance. The purpose of the SEO audit is to find out the basic issues affecting organic search performance of your website. It will reveal the following issues:

  • On-page issues
  • Off-page issues
  • Technical SEO issues
  • UX issues
  • Insights of competition within the industry
  • Content opportunities
  • many more

Once the audit is completed you may decide whether to hire an SEO agency or manage the continuous SEO implementation with an in-house team (if you have one).

The average cost of an SEO audit in Malaysia is around RM2,500 – RM10,000 depending on your website complexity and the experience of the service provider.

Example of SEO Plans in Malaysia

Many SEO companies in Malaysia offer different tiers of SEO services. Each SEO plan will have different SEO tasks involved. Below are examples of two different SEO plans where one is a basic SEO plan and the other is an enterprise SEO plan.

Example of Basic SEO Plan

The basic SEO plans in Malaysia can range from RM1,500 to RM4,000 a month. It includes:

  • Keywords targeted (20-60 keywords)
  • Analytics & Google Search Console Setup
  • Title and Description Optimization
  • Content Optimization
  • Internal Linking Structure
  • Content Editing & Optimization
  • Content Creation
  • Basic On-Page Optimization
  • Link Building
  • Monthly Performance Report

Example of Enterprise SEO Plan

The enterprise SEO plans in Malaysia can range from RM6,000 to RM20,000 a month. It includes:

  • Keywords targeted (100-300 keywords)
  • Analytics & Google Search Console Setup
  • Title and Description Optimization
  • Image Optimization
  • Speed and UX optimization
  • Internal Linking Structure
  • Content Editing & Optimization
  • Code Optimization
  • Advanced On-Page Optimization
  • Advanced Link Building
  • Conversion Rate Optimization (CRO)
  • Heat Map Reports
  • Monthly Performance report

Local SEO Pricing in Malaysia

We have mentioned that Local SEO services are more affordable compared to National or Global SEO. For a country like Malaysia, the search volume for local keywords is relatively lower and we tend to focus on ranking for the country itself. And local businesses should focus on Local SEO strategies like Google Maps optimization and citation building.

Local SEO is affordable because the competition is not high and the average search volume for targeted keywords will be slightly lower.  Apart from that, Local SEO works perfectly well for businesses having physical locations.

The average cost of Local SEO in Malaysia is around RM1,000 – RM3,500 a month.

eCommerce SEO Pricing in Malaysia

The cost of SEO for an eCommerce website in Malaysia can be complex. We need to consider numerous factors, including competition, the size of the website, the age of your website, and the industry you’re in.

Competition: Highly competitive keywords for eCommerce often cost more for SEO service providers. This is because you need to invest more in resources to outrank your competitors and rank higher on search result pages.

Size of eCommerce website: When we are talking about the size of your website, it includes the number of products, pages, and categories as it will impact the pricing of the SEO service provided. eCommerce websites are complex and it may require more time and resources to optimize for search search engines. Sometimes optimizing 5,000 pages is not an easy task. The SEO campaign for an eCommerce site can cost you more if it takes monthly to completely optimize the site.

Important eCommerce SEO Pricing in Malaysia That You Should Know:

  • eCommerce SEO is expensive compared to other SEO services
  • It costs RM300 – RM600 an hour for result-driven Malaysia SEO companies
  • Expect to pay RM5,000 – RM20,000 per month for eCommerce SEO
  • Avoid working with SEO agencies without any eCommerce SEO experience.
  • eCommerce SEO costs more with content creation.
  • Additional costs may be incurred for high-quality link building services

Benefits of SEO for Malaysian Businesses

When you implement the right SEO strategy, you can grow your brand awareness and increase your company revenue while positioning your business as an authority within your niche. In this section, we’ve listed the top benefits of incorporating SEO into your overall marketing strategy in 2024, regardless of your company size.

SEO Drives Organic Search Traffic to Your Website

Did you know that that Google processes approximately 99,000 search queries every second which translates to 8.5 billion searches per day?

If you want your business to stay relevant in this digital age, you need your website to appear for the right keywords on search engines. Once you start ranking for keywords related to your business, your potential customers will easily find you when they perform a search and get in touch with you to know more about your products and services.

When you have pages optimized specifically for the keywords you’re targeting, search engine web crawlers like Google web crawler will examine those pages. It will collect information about your keywords, user experience and the trustworthiness of your website to determine whether your pages have the best answers to relevant search queries. For example, if you’re writing a blog post about waste management, think about how people will search and what words they will type. If you use the keyword “waste management in Malaysia” correctly in your blog post by answering the questions related to waste management, search engines like Google will position you higher on the search result page.

SEO is One of The Most Cost-Effective Digital Marketing Channel

SEO is a form of inbound marketing strategy. It is also one of the most cost-effective ways to increase your brand awareness and reach your audience. SEO is a long-term digital marketing strategy that brings you the best results in terms of traffic and conversion.

Apart from that, SEO doesn’t stop generating traffic like paid online ads that immediately stops bringing any traffic once the campaign is over. SEO can consistently bring high-quality traffic to your time for years to come. For example, a blog post that we wrote for Welnuts in 2021 still ranks on the first page of Google for the term “traditional Malaysian snacks” and “traditional Malaysian snacks list

We can’t deny that SEO takes time, but it can help your business grow and increase revenue. That’s why SEO remains one of the most cost-effective digital marketing strategies even in 2024.

SEO And Content Marketing Work Hand-in-Hand

There’s always been a misconception of both SEO and Content Marketing. Most people assume that SEO is something related to IT where they tweak something on Google and other search engines to magically position a website at the top of search results.

On the other hand, content marketing is often perceived as the creation of blog posts, articles and newsletters without any objective. It’s basically done for the sake of doing it.

When SEO is merged along with content marketing, as a business owner you will have the ability to exhibit your expertise to your audience and also help them solve their problems. Everyone is searching for solutions to their problems and your products or services fulfill their duty in solving them.

If you’re simply publishing hundreds of AI content will not drive traffic or millions in sales. You need to strategically publish content by balancing quantity and quality. You want to prioritize publishing content that drives sales or at least attracts potential customers to your sales funnel.

A well-planned and consistent SEO and content marketing strategy will attract the right people to your website and help you convert them into paying customers.

Now that you know some of the benefits of SEO for your business, let’s take a look at how you should allocate a budget for SEO services.

SEO Budget For Malaysian Businesses

Let’s be realistic here.

We understand that every penny spent on marketing initiatives should generate results and ultimately more revenue for your business. As SEO is a long-term game, you want to consider what you can afford to invest.

Keep in mind that SEO doesn’t happen overnight and it takes time to get the best results, so you want to make sure you have the budget to spend for 6-12 months. And please be careful with the contract of the agency you hire. Some SEO agencies tie up with annual agreements while others offer month-to-month flexibility.

At Magnes Marketing, we work on an annual agreement for SEO service with month-to-month flexibility. It means that you can provide us with a 30 days notice if you’re looking to terminate our SEO service.

These are some of the factors you should consider for your SEO budget:

  • Competition: The level of competition within your industry will play a big role in allocating the right budget for SEO services. Industries like insurance, finance and real estate are highly competitive and you need more resources and invest more to rank well on search engines. You can certainly ask your potential SEO service provider to analyze the competition and list down specific competitors that you want to outperform.
  • SEO goals and objectives: Your goals and objectives for SEO should be clear and realistic. Whether you want to increase organic search traffic to your site, improve search rankings or more sales, get a clear understanding of your goals as it will help you determine how much SEO budget is required. Share it with your SEO agency and they will create an SEO roadmap and the budget involved.
  • Current SEO performance: Having a detailed SEO audit for your website will help you understand the current performance in terms of SEO and identify the tasks that need to be done to improve your site’s organic search traffic. This will help your SEO service provider to come up with the right budget and allocate the necessary resources to get you the best results.

According to the recent poll conducted by Ahrefs on “How long does SEO take“, 58% have answered it takes 3-6 months. So almost 2,135 people believe that it takes three to six months to see results from their SEO initiatives.

We would agree to this survey that you will start seeing positive results from your SEO efforts in 3 to 6 months. But for you to see the best performance, it will still take at least 12 months.

If you’re looking for instant results and have the budget to acquire quality leads, you can do it with paid advertising like Google Ads campaign. But never ditch SEO over paid advertising because you don’t want to be left out in the long run.

How to Know Whether Your SEO Investments Are Worth It?

Whether you’re a B2B business or a B2C business, SEO is something that you don’t want to miss out on. You do have other options like paid social media and paid search ads.

Remember, 90% of online experience begins with a search engine. If you’re wondering whether investing in SEO is worth it, calculate how much you need to spend on paid search ads and paid social ads to drive the same amount of traffic. The number of visitors landing on your site is one factor, but the intention of the visitors matters too. You need visitors who have the intention of purchasing your products or services.  

You can also calculate the expected ROI from SEO services by doing this simple calculation and determine whether It’s worth your investment.

Let’s say you’re currently making RM50,000 in sales every month and your profit margin is at 25% which means you’re making a profit of RM12,500.

From the RM12,500, you want to spend RM3,000 for SEO services. So your monthly profit has been reduced to RM9,500. If you want to break even, the RM3,000 invested on SEO should bring in an additional RM12,000 in sales for you to get back the invested RM3,000.

So, the total revenue should increase to at least RM50,000+RM12,000 = RM62,000 to break even with the SEO investment.

However, when you hire the right SEO company that helps you generate quality traffic from search engines, the revenue will snowball over the long run.  

How to Choose an SEO Agency in Malaysia

Choosing the right SEO agency in Malaysia can make a huge difference in your search performance in terms of organic search traffic, rankings can conversion. The big rule of thumb, the agency of your choice should make more money for your business.

On the other hand, some agencies practice unethical black hat SEO techniques to gain quick results for a short period of time. Unfortunately, sites optimized with black hat SEO tactics get penalized and disappear from the Google search results.

There are hundreds of SEO companies in Malaysia today. It can be daunting to choose the right one today. Here are some things you should look for when choosing an SEO company in Malaysia to work with:

Ask for Case Studies

You want to know the experience and the success rate of the agency you’re engaging with. It helps you to have trust in their capabilities when you can see tangible evidence of the companies they’ve worked with. If the agency worked with a similar company like yours it’s a bonus. But you don’t want to work with an agency that provides service for your competitors as well.

Sometimes you can also check the rankings of the agency site itself. Are they working on their search engine visibility? Although there is a debate that agencies are more focused on working with their clients and they don’t work on their own sites, they need to have some sort of authority. And some agencies run paid search campaigns for their site to get potential clients.

At Magnes Marketing, all our clients come organically and none of them from paid ads campaigns. Moreover, we only work with a few clients to make sure we deliver the best results.

Ask whether they can Guarantee Results

If an agency can offer a guarantee to get you to the 1st rank on Google for the targeted keywords, it’s a red flag. No one can guarantee traffic and search rankings on Google.

Do you know why SEO agencies can’t promise to get “specific” results for you?

Because search engine like Google are constantly updating their algorithms to offer better user experience (UX) for their users.

At Magnes Marketing, we only guarantee to get better results for them. We do not promise on the traffic, rankings or even sales. We want to make sure you get results and positive movement within the SERPs for targeted keywords.

You may ask how am I supposed to invest in SEO if there is no guarantee?

Agencies can still estimate the average results you can achieve within a certain period of time. But they can’t predict the exact number of keywords you will rank for and how much organic search traffic your site will be getting.

Other than that, the result-driven SEO agencies are transparent with everything they do. They will send you transparent reports on the tasks they’re working on and are always open to discussion and explain that the actual results can be affected by factors that are out of their control, especially search engine algorithm updates.   

An example of our client’s result shows an increase in impressions, clicks and click-through rate.

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Alert! There is a misconception that the companies that charge high for SEO services provide the best SEO service. That’s not true. If you’re the person choosing the SEO service provider for your business, no matter what the price, select the company that you trust and gives you the confidence in delivering the results.

A business relationship goes a long way with trust. Make sure to be transparent with your communication.

Best SEO Service Providers in Malaysia


SEO Pricing Malaysia FAQs

The Best Malaysia SEO agencies charge between RM150 – RM300 per hour. The hours of work you will need for the SEO services depend on your goals and objectives, the competition of the industry and your website’s current SEO state.

The SEO service pricing of each SEO agency differs as they operate differently. The pricing of the SEO service often depends on the agency’s location, SOPs, payroll expenses and many more. Moreover, SEO service providers can be categorized as freelancers, consultants and agencies.

The SEO companies that charge only a few hundred a month often outsource their SEO work to freelancers from Fiverr, Freelancer.com or any other freelancing site. There are high possibilities for the SEO works completed by freelancers from India, Pakistan or Bangladesh.

Let’s be realistic. Cheap SEO services tend to have poor copywriting, low-quality backlinks that result in poor performance. Please be careful with cheap SEO campaigns as it can hurt your website’s current SEO performance and you need to spend more to recover.

Different companies have different benchmarks regarding the timeline to get SEO results. However, on average it takes 3-6 months to see some positive results depending on the competition and other factors. If you want to see the best results from your SEO campaign, it will take at least 12 months.

We will determine how long it takes during the discussion.

Yes, it does. The complexity of your website platform can affect the cost of SEO. For example, SEO for WordPress is less complicated because WordPress has a market share of 64.3% and powers over 35 million websites. On the other hand,

Drupal is more complicated compared to WordPress and it requires technical knowledge to analyze and fix on-page SEO elements. SEO can be implemented on any website regardless of the programming languages used. Some are just slightly more technical than others.


Do You Have Any Other Questions About SEO Pricing in Malaysia?

We hope this blog post has given you a better understanding of pricing for SEO services in Malaysia. It will also help you make informed decision before engaging with any SEO company. If you have any questions about SEO for your website, please get in touch with us at info@magnesmarketing.com

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