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Most Google Ads accounts in Malaysia burn 30–60% of their budget on clicks that never convert. We manage RM 2M+ in ad spend with a 5.2x average ROAS — by killing the waste, fixing the tracking, and being in the account every week, not every month.
Average client ROAS
Avg CPA reduction in first 90 days
Ad spend managed
Campaigns launched
Most Google Ads accounts in Malaysia bleed money. Not because Google Ads doesn’t work — it does. They bleed because of how they’re managed. The same four mistakes show up in almost every account we audit.
Broad match keywords showing ads for searches no buyer would ever make — we’ve audited accounts where 40–60% of spend went to clicks that had zero chance of converting. Missing negative keyword lists, so your ad for “corporate catering KL” shows up for “catering jobs KL” and “free catering recipes”. Homepages used as landing pages — built for browsing, not converting. Broken or missing conversion tracking, so nobody knows which keywords drive actual leads.
We rebuild the account around revenue, not clicks. Every campaign — Search, Display, Performance Max, YouTube — gets a defined role in the funnel. Tight ad groups. Aggressive negatives. Landing pages aligned to ad-group intent. Bid strategies calibrated to your actual CPA targets, not Google’s recommended defaults that quietly push for more spend.
What this looks like in practice
RM 2M+
Ad spend managed
5.2x
Average ROAS
42%
Lower CPA in first 90 days
Across waste management, dental, manufacturing, and B2B SaaS accounts. Measured before-and-after on the same account, not projected.
Most PPC agencies build your campaigns in month one, then barely touch the account. A monthly check-in. A few bid tweaks. Maybe not even that. Meanwhile, search terms drift, competitors raise bids, and your CPA quietly creeps up. By the time you notice, you’ve burned thousands on a slowly dying campaign.
We’re in your account weekly. Every week: search-term audit, negative keyword updates, bid adjustments, copy tests, pause the underperformers, scale what’s printing. That cadence is the difference between an account that slowly bleeds and one that compounds month over month.
Every layer of your account — strategy, structure, copy, landing pages, bids, tracking — actively run. Weekly, not monthly.
We architect your account around your revenue goals — not Google's default templates. Search, Display, Performance Max, and YouTube each get a defined role in your funnel. No bloated ad groups, no overlapping keywords cannibalising each other, no “optimisation score 100/100” theatre that doesn't move leads.
We mine thousands of search terms to find the queries your buyers type right before they enquire. Then we build aggressive negative-keyword lists to block the tyre-kickers — “free”, “DIY”, “jobs”, and the long list of category-specific noise that drains your budget. Every ringgit goes to someone close to converting.
Responsive search ads written to sell, not to describe. We test multiple headline and description combinations, build out every ad extension (sitelinks, callouts, structured snippets, location, call), and refine weekly based on CTR and conversion data. Better copy → higher Quality Score → lower CPC. The maths is non-negotiable.
Sending paid traffic to your homepage is the most common way to burn ad budget in Malaysia. We align every ad group with a dedicated landing page that matches search intent, loads in under 2 seconds, and is built to convert. Quality Score climbs, CPC drops, conversion rate roughly doubles in our experience.
Smart Bidding calibrated to your actual CPA and ROAS targets — not Google's “recommended” defaults that quietly push for more spend. Budget shifts dynamically toward campaigns that are converting and pulls back from the ones that aren't. You won't wake up to a blown weekend budget.
Full-funnel tracking from first click to closed deal — Google Ads conversions, GA4 events, and offline conversion imports for CRM data. Monthly reports show CPA, ROAS, and lead quality. Impressions and clicks are background noise; revenue is the only number that matters.
Predictable cadence. No mystery deliverables. Every change tied to a number.
We tear apart your existing campaigns — or analyse your competitors’ ads if you’re starting fresh. Wasted spend, structural mistakes, missing tracking, quick wins. Usually 1–2 weeks. This is where the money your current setup is leaking shows up.
Tight, themed ad groups. Aggressive negatives. Compelling copy with every relevant extension. Landing pages aligned to intent. Then we launch — and the first 14 days are calibration, not panic.
Weekly cadence. Bid adjustments, search-term audit, A/B tests, pause underperformers, scale what’s printing. We’re in the account every week — not the monthly “set and forget” trap most agencies fall into.
One monthly call walking through CPA, ROAS, lead quality, and where to put next month’s budget. No 40-page PDF. Just the numbers and the call.
Pricing
Ad spend is separate and goes directly to Google — we don't mark it up or take a percentage. Every ringgit on your card is visible.
For SMEs running their first real Google Ads test. We set up properly, kill the wasted spend, and prove paid search can carry its weight before you commit to a bigger budget.
Full-funnel paid search for SMEs ready to scale profitably. We run Search, Display, and Shopping as one system — not three disconnected campaigns.
For businesses spending RM 15K+/month or running campaigns across multiple markets. Senior strategist on the account, weekly cadence, custom landing builds.
The honest answers — including the ones most PPC agencies dodge.
A real audit of your existing campaigns — wasted spend, missing negatives, broken tracking, missed remarketing. Specific recommendations, not a generic pitch deck.