Digital Marketing For Recruitment Agencies

Online presence for recruitment agencies has become more important than ever today. Recruitment agencies have two different target markets; people finding jobs and companies looking for qualified candidates. According to a recent survey by TopResume, more than 70% of employed individuals are open to new job opportunities.

Recruitment agencies need data-driven and result-oriented digital marketing strategies to find qualified candidates to grow their business.

On this page, we’ll explore the top digital marketing strategies for recruiters.

At Magnes Marketing, we have a team of dedicated digital marketing experts who can help and create digital marketing strategies for your recruitment agency. If you want to work with us, feel free to contact us today.

What is digital marketing for recruitment agencies?

Digital marketing for recruitment agencies involves marketing using various digital marketing channels to advertise and promote products and services. Recruitment agencies can use these channels to promote their recruitment business and create awareness among both companies and job seekers.

Some of the example online marketing strategies that recruitment agencies can adapt include search engine marketing, social media marketing, and many more.

Best digital marketing strategies for recruitment agencies

Digital marketing for recruitment agencies involves various digital channels. Let’s explore some of the best digital marketing methods that work for recruitment agencies.

Search Engine Optimization (SEO)

Research shows that 93% of online experiences start with search engines like Google, Bing, or Yahoo. If your recruitment agency is not appearing on the search results, then companies and job seekers won’t be able to find you, and you’ll be missing a huge number of target audiences.

There are various SEO techniques that can help you get in front of your audience. The most important aspect of SEO revolves around keywords. You need to target the relevant keywords that people will use to reach your website. Having high-quality content around the targeted keywords that satisfies your visitors’ search queries will help your site rank higher on search results.

As a recruiter, you should target keywords like “recruitment agency for tech companies” or “recruitment agency in [particular city]” to attract potential customers. On the other hand, to attract job seekers you can use keywords like “digital marketing jobs in Klang.”

The keywords you target depends on the audience you want to reach. You don’t want to waste your money targeting the wrong people. 

As recruitment agencies do have a physical location, it is better to focus on local SEO methods which allow you to target local companies and local job candidates. Unless you’re helping an organization getting remote workers, then you should focus on global SEO.

Social Media Marketing

Social media marketing is another digital marketing strategy that works best with recruitment agencies. People are eagerly searching for jobs, and social media platforms can help you boost your brand awareness and easily promote available job opportunities.

One of the best digital strategy for social media is to consistently post content related to career growth and career coaching. Along with this, you can promote available job opportunities as well.

Before you start publishing any post on social media channels, you need to create a unique brand personality and brand voice for your brand. Your brand identity and brand positioning depend on the companies that want to use your services.

But which social media channels work best for recruitment agencies? LinkedIn should be your ideal choice because it’s a professional social media platform with a lot of people looking for new job opportunities. LinkedIn has mentioned that more than 75% of people who switched to a new job used the network to inform their decision.

However, LinkedIn is not the only social media network you should rely on. Facebook, Instagram, Twitter, and even Reddit can be extremely valuable for recruitment agencies. If you’re not sure which platform works best for you, you can always experiment with each platform and identify the ones that produce good results.

Google Ads

Google Ads are something you can’t miss out on. It’s one of the quickest ways to find suitable candidates for a job offer. A person looking for a job will be actively looking on Google. On the other hand, you can also use Google Ads to reach potential clients looking to work with a recruitment agency in getting the best employees for their organization.

Unlike organic results, Google Ads will appear at the top of search results. You should focus on using the right keywords to target the right people. The great features offered in Google Ads, you can target the right users based on many aspects like demographics and location.

The other unique aspects of Google Ads are the ability to use retargeting ads. It allows you to reach people who visited your website again and encourage them to interact with your site. This is because these people have shown interest initially and you need to consistently appear in front of them to remind them of their initial reason to visit your site.

Sometimes potential job candidates might start with the job application but leave them without fully completing them. You can use the retargeting strategy to encourage them to fill up the application again.

Content Marketing

Content marketing is key to success in their digital age. You can’t reach your target audience without content. Content is essential for every industry and the same goes for recruitment agencies. The content is not limited to blog posts and articles but also includes videos, infographics, ebooks, and many others.

If you’re serious about content marketing, you need to spend time and resources to create content that attracts your target audience. You need to perform in-depth research on your target audience and produce the information they’re eagerly looking for. For instance, if you’re hiring a front-end developer, you might write a blog post on how an individual can advance their career as a front-end developer and provide them with the right resources to improve their knowledge and skills. 

You need to be genuine in the information you provide. It should add value to your target audience. 

With the right content, you’ll be able to position your recruitment agency as an authority in your industry.

Digital Marketing for recruitment agencies with Magnes Marketing

Although there are many ways to promote a recruitment agency, digital marketing is the best method to achieve success today. Job candidates are actively using the Internet to find new career opportunities and potential clients are also using the Internet to find the right recruitment agencies to work with.

With an experienced digital marketing agency like Magnes Marketing, you can make a huge difference with your recruitment agency. 

Magnes Marketing is a search-focused digital marketing agency that offers result and data-driven solution for the clients which includes:

• SEO
• Google Ads
• Content Marketing 
• And more