Most B2B organizations are often overlooked as they go for instant results with paid advertising. Although it takes weeks to months for B2B organizations to make a decision, these organizations completely ignore SEO.
Do you know why?
The fact of SEO that it takes more time and there is no guarantee to rank high on search result pages for competitive keywords are some of the reasons that B2B organizations focus on other marketing strategies. Although it is true, the following statistics show that SEO is the best digital marketing strategy that offers the best ROI for the long term.
- 89% of B2B researchers are using Google search engine during the B2B research process (Source: Google, 2015)
- People looking to associate with B2B organizations won’t get in touch with the salesperson until they’re 57% of the way through their buyer’s journey. (Accenture, 2018)
- 96% of B2B buyers look for content-backed thought leaders, emphasizing the importance of research and authority in converting leads. (Demand Gen Report, 2016)
- B2B buyers tend to consume at least 13 pieces of content related to the products or services they are interested in before contacting B2B organizations. (MarTech Today, 2020)
- Over 90% of B2B buyers are likely to purchase again from a vendor that has online authority and search visibility.
- B2B brands that consistently blog generate 67% more leads per month than those that don’t. (Demand Metric)
- Research by Gartner shows that 27% of the B2B buying cycle is spent on online research. (Gartner)
Experienced B2B marketers understand the importance of SEO and the value it offers to B2B organizations. SEO is one of the biggest contributors when it comes to lead generation, and one of the cost-effective digital marketing strategies for new customer acquisition.
We’re talking about long-term results here. If you’re looking for instant results, SEO is not something you should consider. But always remember that when you stop paid advertising, you will stop generating any leads.
In this guide, we will help you understand the importance of B2B SEO and improve your online presence.
Let’s get started
What is B2B SEO?
B2B SEO is a systematic process that can help B2B organizations get their website rank higher and search result pages. It’s about driving organic traffic that has higher chances to convert into paying customers.
As we have mentioned earlier, B2B SEO is not something that can generate overnight. It is impossible to see instant results from your SEO efforts. According to thousands of SEO case studies, it takes about 6 to 12 months to see the best results from your SEO activities and it also depends on the level of competition.
Moreover, it’s hard to justify and come up with a general SEO strategy that works for every industry. SEO strategies that work for one industry might not work for another. And that’s why every B2B organization needs in-depth research and analysis about their industry and comes up with a strategic SEO approach to gain the results they deserve.
In the end, the ultimate purpose of B2B SEO is not about ranking high on search engines for keywords and key phrases related to your business, but to make more money by converting the people visiting your website to paying customers.
The Difference Between B2B SEO and B2C SEO
There is a significant difference between the SEO strategies followed by B2B and B2C companies. If you look at the B2B consumer cycle, it’s longer and fully dependent on the quality of potential customers. On the other hand, B2C businesses often focused persuading consumers to purchase products or services that are not as cost-intensive as B2B products.
The main aim of B2B SEO is to generate quality leads that can be nurtured and converted into paying customers. Rather than completely focused on promoting your products and services, it is important to position your B2B organization as an authority in your industry. It’s about getting your organization’s name out there and providing your potential audience with as much information as possible. In contrast, B2C SEO has a short-term SEO goal that focuses on driving sales-oriented search traffic to websites. In short, B2B SEO is geared towards building long-term business relationships with clients while B2C SEO works on increasing sales.
Keywords are the important element of every successful SEO campaign. The keyword research process is something that you should not ignore whether it’s for B2B SEO or B2C SEO. Selecting keywords for a B2B SEO campaign is slightly different because the search intent and buying cycle is quite complex. B2B SEO completely focuses on technical keywords and long-tail keywords. For example, if a business looking for digital marketing services in Malaysia, they’ll be searching for “best digital marketing agencies in Malaysia” or “best digital marketing service providers in Malaysia”. As for B2C keywords, they are more generic and product-oriented. For example, someone looking to purchase a baby cream might search for “best baby cream for toddlers”. It’s simple and generic compared to B2B keywords.
Content creation heavily relies on the keywords you choose. If the keyword research and keyword selection process is different for B2B SEO and B2C SEO, then the content you create will be different too. B2B products and services require detailed explanations and it is important to provide in-depth information for the target audience. However, for B2C products and services, you don’t need to dive deep into the topic and explain the technical aspects. You just need to make sure your content is creative and catchy to persuade them to purchase your products. But to engage another business with content, you just need to get it as detailed as possible.
In some cases, implementing B2C SEO might work for a short time for B2B. But in the long run, you might be moving in the wrong direction and your SEO efforts will stop producing any results. With the long buyer cycle, the right B2B SEO strategy is required for the organizations to succeed in acquiring the right customers and gain positive ROI.
Why B2B SEO is Important?
According to the B2B SEO stats mentioned above, 57% of businesses looking to purchase products or services won’t get in touch with the salesperson of the business until they conduct extensive online research. And online research often starts with search engines like Google.
If your organization is not showing up on the search result pages, how do you expect your potential customers to reach you?
When you implement a B2B SEO strategy, you might not generate a huge amount of organic traffic at the beginning. Once you start publishing more quality content, your search rankings will gradually increase over time.
It’s all about consistency if you want to position your B2B organization as a credible and authoritative figure within the industry. Always remember that it’s not about first-page ranking alone, it’s about the value you’re providing your target audience.
Google is the major search engine with a 97% market share within the search engine industry. You want your web pages to show up on Google for your potential customer’s search queries. Google’s EAT is what you should focus on to improve your search presence.
EAT stands for Expertise, Authority, and Trustworthiness.
To put it short, Google wants the best content about your industry. If you’re able to provide what Google wants, it will reward you with high placement on search result pages and drive organic traffic that’s relevant to your products and services.
Let’s look at what EAT means for B2B SEO.
Expertise: The written content should be written by people knowledgeable about the subject. It is also important for the content to engage with the target audience and help them solve their problems. People are consistently looking for solutions to complex business challenges. Convey the expertise of your organization by creating the right content for your target audience.
Authority: You’ll be able to build authority only when your expertise is recognized within your industry. Just being an expert is not enough. What’s the worth when others are not recognizing your expertise? For B2B SEO, you need to make sure to make your organization recognized by industry players and credible publications. With authority, getting backlinks from authoritative sources becomes easier as the sources will start to acknowledge your business.
Trustworthiness: The trust factor is important for B2B SEO success. Positive reviews from customers are important to show potential customers that you’re a trustworthy organization and providing the best solutions for the customers. Even if you manage to show Google that you have a high level of expertise and authority and failed to show trustworthiness, your search traffic will become stagnant without any positive changes.
There are other ways to increase the trustworthiness of your organization online:
- Make your website transparent and allow your potential customers to contact you through email or phone.
- Include the physical location of your company and get it listed on Google Maps with Google My Business Listing (GMB)
- Have SSL integration and show your potential customers that they are visiting a secured website.
Like what we have mentioned earlier, just focus on producing high-quality content for your audience and you will automatically fulfil Google EAT’s requirements.
How to Develop B2B SEO Strategies for Malaysian Companies?
You need a documented B2B SEO strategy for your B2B organization.
But where do start?
Here’s a simple easy to follow steps to develop a B2B SEO strategy that can help you drive quality organic traffic. (We often do this for our clients in the 1st month)
Most people give up on SEO because they feel it’s complicated. The truth is that people make it complicated. Just keep it simple. These are the basic questions you need to answer:
- What your potential customers are looking for?
- How will you satisfy the need of your customers?
- How will you justify and convince search engines like Google to rank your website?
Answering these questions will help you develop a workable B2B SEO strategy. You don’t have to provide in-depth answers to each question. Let’s go through them together.
What your potential customers are looking for?
Every marketing strategy starts with understanding your potential customer’s behaviour. For SEO, you need to understand what your potential customer is typing in Google or other search engines to find your products and services. If you fail to appear for the right keywords or rank for keywords your target audience not searching for, you’ll be losing out.
So, how to identify what your potential customers are looking for?
The most important part of this question: “potential customers”.
To get your B2B SEO right, you need to have a complete understanding of your industry and your target audience. You might need to shortlist the type of people you’re looking to reach. These people are the decision-makers or stakeholders of an organization that you want to do business with. Once you know your customers, you’ll be able to focus on the keywords or phrases relevant to the search.
Before moving on, there are a few things you need to keep in mind:
- Keyword research is just a part of SEO. We enjoy doing keyword research for our clients. But it’s not for everyone. Focusing too much on keyword research can eat up your time and you might fail to create the right content for your target audience.
- You need to use both free and paid keyword tool. We understand that free keyword tools can help you find relevant keywords for your industry. But there are limitations to it. We use SEMrush, Ahrefs, and Google Keyword Planner at Magnes Marketing. We consider using Google Search Console as well if it’s available (there are a lot of business websites unaware of Google Search Console’s potential).
**No, the links to paid keyword tools are not affiliate links. We have a strict rule not to monetize the content published on Magnes Marketing
Find out which keywords you’re currently ranking for
Before doing anything else, you need to check and get a clear picture of the terms you’re already ranking for. You can get the required data from Google Search Console (if you’ve integrated it) or from your keyword tool (paid tools are better). For this guide, we will use SEMRush.
Getting existing keywords data from Google Search Console (GSC)
Existing keywords data from SEMRush
If you’re using SEMRush, you can follow these steps:
Enter your domain
Click on “Organic research” on the left.
Click on the “Positions” tab.
Click on the “Export” button and export all the keywords in your preferred format.
The list that you’ve downloaded will provide you with the details on where your website is showing up on the search result pages (SERPs). This data will help you avoid creating content for the keywords you’re already ranking for. Let’s say your website is ranking on the 2nd page or 3rd page, you don’t have to create content from scratch – just improve your existing content.
You can compare and analyze the keywords you’re ranking for against the keywords your potential customers are searching for in your industry. To know what keywords or key phrases your target audience use to find products and services in your industry, you should research and get the data from the following sources:
- Competitors: List 5 top competitors in your industry. Just do the same thing that you did with your own. You can either use SEMRush or Ahrefs to get a list of keywords your competitors are ranking for. Export them into a spreadsheet for easy analysis.
- Industry-related publications: Some industries have publications or at least online magazines where they consistently share current trends and happenings in the industry. Check where they are getting their traffic from. Most probably they’re attracting a lot of organic traffic. For example, if you’re providing business solutions to logistics and transportation companies, you should find out keywords that logistics blogs like Logistics Management or Logistics Business.
- Complementors: Some solution providers are not competing directly with the product or services you’re providing. But they are publishing content that is highly relevant to you. Getting an idea of the terms they are ranking for can help you a lot with B2B SEO. You don’t have to pin down every single complementors in your industry. Just focus on the one that is popular in your industry. For example, if you’re a social media marketing provider, you need to get the keywords blogs like Hootsuite Blog or Social Media Examiner.
There is another underrated old-fashion method that works perfectly well for B2B SEO. If you have years of experience in your industry, you will somehow have an intuition about what your customers are looking for. Most of the time it’s a FAQ (Frequently Asked Questions) that you often hear in the industry. It’s something that’s been running in your mind for years.
But, how do you justify your intuition?
Put those terms into your SEO tool and check the monthly average volume. When you use tools like SEMRush, you’ll get a list of related and suggested keywords as well. You can use Ahrefs too.
For example, you’re offering cost-effective accounting software for small and medium businesses. So, you put in “small business accounting software”.
Ok. Now you’ve gathered a list of keywords from various sources. Now you need to identify the keywords that are relevant to your business.
Remove the keywords that are not related to your business. Now you need to understand the search intent behind the chosen keywords. Keywords are just the tip of the iceberg. You need to dive deep and start grouping these keywords by search intent.
Search intent is the objective a person has in their mind when they perform a search using a certain keyword. For example, if someone is searching for “best accounting software”, the person is looking for multiple options for accounting software. If people are searching for “increase social media reach”, they are looking for guides or tips to improve their social media marketing campaign’s reach.
Few tips on B2B keyword research
We hope that you’re still following our guide and took initiative in performing keyword research for your business. To help you gain momentum and start strong:
- Do NOT complicate the process: Keyword research process is one of the most time-consuming tasks in B2B SEO. However, keyword research can be completed fast if you know what you’re doing. You should check out the following keyword research guide by Backlinko.
- Group your keywords by search intent: If you plan to write new content for individual keywords, drop it right away. It doesn’t work that way. You need to group the keywords by search intent and come up with a topic to write about. We call them topic clusters. You can learn more about topic clusters from this article: What Are Topic Clusters and How Do They Work?
- Prioritize Quality Over Quantity: For B2B it is better to have 100 quality visitors than 10,000 general visitors. You want people with the intent to purchase your products or services to visit your website from search result pages.
- Focus on low search volume keywords: As your industry is niche-focused, most likely the keywords related to your products and services are very low in volume. You don’t need to compete with generic short-tail keywords with high search volume. It is easy to rank for low-search volume terms if you get your B2B SEO right.
How will you satisfy the needs of your customers?
Your customers are real people.
Now you know what your target audience is looking for. So, you need to find out how you’re going to deliver the solution and satisfy their needs.
In laymen’s terms, “you know what your customers what, what will you offer them?”
The success of a B2B SEO campaign relies on how you create content for the buyer’s journey. Potential customers will have many questions. You need to answer these questions to convert your visitors to paying customers.
We’re not going to discuss on sales funnel here though it’s important for your overall business. We will focus more on how to provide what your customers are looking for that eventually help you generate more organic search traffic.
Optimizing your product category
If you’re manufacturing OEM vacuum cleaners, you should appear for “OEM vacuum cleaner” when people search on Google.
We consider this keyword as a product category. B2B organizations need to focus on product categories as they will have many products under one specific category.
So, how should optimize your product category?
- You need to make sure the product category to appear on the homepage
- Include your product category when you’re creating. Even if you’re writing press releases or having your company featured on any online resources, try to include your product category.
- Are there any review sites that list products like yours? Identify those sites and send them a free sample to get reviewed. If you’re offering software or online tools, you can get your site listed on sites like Capterra, SaasGenius, and G2 Crowd. Add more value to your products and services by getting customer reviews.
This strategy will help you gain search traffic to your category pages. Let’s look at other strategies that work around the keywords that you’ve gathered earlier.
Create cornerstone content and pillar pages for topics
If you checked the article on topic clusters, you should already know that decision-makers or business people use search engines like Google to search for topics instead of keywords. They type in terms like “best coffee machine manufacturer in Malaysia” to get the list of best coffee machine manufacturers.
You want to position your website on search engines where these people can learn about things that they want to know.
The best way to do it is by creating authoritative content on the topic. Although many companies feel that they are unable to create long-form content (more than 2,000 words) about their products and services, it is possible if you follow this structure:
- What is your topic about?
- Why is it important for the readers?
- How does it work?
- What benefits does the reader get?
- What should the reader do after reading your content?
This kind of informative content should focus on offering value for your potential customers. It’s all about educating your readers. That’s how B2B SEO works. You just can’t focus on creating sales-oriented content right away. You need to write the best content on the chosen topic and tell your visitors how you can help them resolve their problems before considering purchasing your products.
If you tend to explain how your products and services can help them reduce their cost and time, they are more likely to purchase from you than talking about the greatness of your products. The most common mistake among B2B organizations is that they are more focused on talking about their products and services superiority rather than talking about how it can help their customers solve their problems and make their life easy.
The content you create to educate your target audience is often identified as cornerstone content or pillar pages.
Cornerstone content or pillar pages are defined as content that provides readers high-quality information of something that can help them solve their problems.
The term “cornerstone content” has been used for more than a decade. If you have a conversation with the right SEO practitioners, you hear them talk about it often.
These are a few examples of cornerstone content/pillar pages:
- At Magnes Marketing we created content on SEO For Startups in 2022: Everything You Need To Know. This content aims to help startups to understand SEO and learn how to implement them to get long-term success.
- Panda Security, a company that specializes in IT security solutions created content on The Complete Guide to Recycling Electronics. Although this content is not directly related to their niche, it provides information on why it is important to completely erase your data before recycling your electronic devices.
- PropertyGuru helps people and real estate developers to list their properties for rental or sales. So, they published The Complete Guide to Home Loans in Malaysia to educate people about home loans.
The odds are extremely low that a startup founder is going to hire Magnes Marketing by typing “SEO for Startups” in Google. But, the startup founder will be delighted to find such an informative article that will help them to clearly understand the importance of SEO for their startup. Even if the startup does not hire Magnes Marketing immediately, they will acknowledge Magnes Marketing’s blog as a trustable SEO resource and consider hiring soon.
Cornerstone content helps to:
- Rank for broad topics
- Provide in-depth explanation about industry terminologies
- Increase email subscribers
- Generate long-term inbound leads
How about writing on tutorials, step-by-step guides, or how-to articles? Well, that’s what we’re going to cover next.
Create search focused content
This kind of content will have an ultra-focused approach. It will encourage the visitors to act after reading the content. These contents are also regarded as long-form content which answers the “how” questions of the visitors. Some of the common examples of search focused content are listicles, case studies, and step-by-step tutorials.
Although search-focused content is mostly used for B2C, it also adds value to B2B organizations. On the other hand, search-focused content tends to increase engagement in social media sites and earn quality backlinks.
Some of the best examples of search-focused content are:
- The Complete 35- Step Guide for Entrepreneurs Starting A Business by Forbes is one of the best examples. (ranks #3 for “starting a business”)
- The 100+ Best Side Hustles: Ideas to Make $500 in Your Spare Time is an actionable article that encourages visitors to make more money with various side hustles. (ranks #2 for side hustle)
When you look at these articles, you can see that they’re not optimized for generic keywords. The articles are ranking for hundreds to thousands of keywords.
Do you know why?
Because all the keywords related to the content are grouped. Check out the screenshot below.
As you can see the side hustle article is ranking for almost 3,560 keywords for the United States alone which generates 14,000 organic traffic per month.
Like cornerstone content, search-focused articles are long-form content too. When you choose to provide solutions to your target market’s problems, your article gets shared on social media sites which indirectly increases the chances of acquiring high-quality backlinks. Other blogs in your niche are most likely to link to your content if you’ve created the best resource on the topic you’ve written.
Ahrefs blog is one of the best in producing search-focused content. When you go through their blog, you will realize most of their content is about SEO which teaches people how to improve their SEO performance.
Just click on any of their articles.
Can you see that most of their articles naturally use their tools to provide solutions related to SEO?
For example, look at this article: How to Write a Great Listicle Post in 10 steps
When you look at Choose a topic sub-header, you can see that they are using Ahrefs’ Keywords Explorer as a reference to help the readers to choose the right topic to write about.
You can do the same.
When you’re creating a search-focused article you can associate your services or products. If let’s say you’re offering services for other businesses, it’s fine if you say something like “we can help you resolve this [problem]”.
Avoid promoting your products and services with these contents. It will turn off your customers and drive them away. The value of the content you create should impress your visitors and urge them to purchase your products and services.
Search focused content helps you to:
- Build credibility and trust among your visitors
- Earn quality backlinks from related blogs and websites
- Narrate how your products and services can help potential customers
Developing Lightweight Tools
Lightweight tools often help B2B organizations to generate quality leads. It also helps to strengthen your SEO efforts. Let us explain to you in detail.
Let’s take a look at iMoney website, a financial comparison website. Rather than focusing on content marketing, the organization has developed a systematic tool that can help you narrow down loans, credit cards, or even broadband services that are suitable for you.
When you search for “loan comparison”, iMoney is ranked #2 for the term. Rather than having their homepage rank for the search term, they have their loan comparison page ranked. You will be taken to the best personal loans page. When you analyze the page, you can see that they have a “Personal Loan Calculator” tool on the left which allows the users to input their information and filter the right personal loans.
Sites like iMoney is providing specific answers to their visitors with their lightweight tools. You can’t expect to give those answers with content. Let it be articles, infographics, or videos, it can’t match the functionality and user experience that tools could offer.
If you can build lightweight tools for your B2B website, just do it. If you’re thinking about the cost involved, think long-term. Let’s say you’re spending RM20k to RM30k to build a simple tool for your visitors to use, think about the long-term benefits you will get. Apart from B2B SEO benefits, you will have a unique selling proposition (USP) when your potential customers compare you with your competitors.
Best tips for creating B2B content that stands out and ranks on search engines
- Put yourself in your potential customer’s position: What is your potential customer is searching for? If you want to search for something related to your products and services, will you read the content that you create? Answering these questions will help you produce the most informational content in your industry.
- This is not an easy task: If it was easy, everyone in your industry will be doing it. You can easily create content. But creating content that ranks on search engines and satisfies your potential customer’s search queries, is not an easy task. B2B SEO gets harder when your competitors are aggressively working on their SEO efforts.
- Don’t rush to get fast results: A well-written content takes few days to weeks of research and writing. And search engines like Google do not index and push your content to the first page of SERPs instantly after you publish your content. Some content might take few months to climb up the SERPs. If you’re in the competitive industry, expect 6-12 months for your content to show up on the 1st page of Google.
- Create one content for every search intent: If you’ve followed our guide and grouped your keywords, you’ll be able to determine the search intent of every group. Avoid writing your content around a single keyword as you will have a tough time ranking the content.
- Don’t waste too much time in perfecting your content: Content development can be time-consuming. It’s easy to consume days to weeks to come up with high-quality content. Avoid wasting too much time. Create a scope and system for content creation and follow them. Don’t focus on perfecting your content. You can always take the time to make the necessary changes after publishing the content.
- Mention credible sources in your content: If you look at the content published on Magnes Marketing’s blog; we often include statistics from reliable sources as reference to justify our claims. It shows the content as an authority as it includes references from credible sources. When you start associating the right sources in your content, people will start to recognize your blog and improve your organization’s trustworthiness.
- Create a content calendar: Content calendars do not offer any SEO benefits. But it will help you stay consistent in creating content that can help you amplify your SEO results. Without a content calendar, you’ll be carried away with other tasks as creating quality content takes a longer time. So, having a content calendar can help you get your content published on time.
- You don’t have to rank every piece of content: If you have short content of around 500 words that you think can offer an engaging message to your audience, go for it. You don’t have to create each content to get it ranked on search engines. Sometimes you just need to enlighten your audience with short and sweet content.
How will you justify and convince search engines like Google to rank your website?
You’ve determined what your potential customers are searching for. Then, you got to know how to create content that satisfies your target market’s search queries.
You’ve put in a huge amount of effort to work on the previous tasks. And now you need search engines like Google to acknowledge your content and improve your search rankings.
According to Google, they are using more than 200 ranking factors to rank web pages on their search result pages. You don’t have to focus on all 200 factors. Just focus on these factors and you’re good to go.
Build Internal Links
An internal link connects one web page to another page on the same website. The source and target are within the same domain. For B2B SEO, internal linking is one of the powerful ways to enhance your SEO efforts. Having a clear internal linking structure between your product categories, cornerstone content and search-focused content can help search engine bots understand your website and rank your pages for the right search queries.
You can learn more about building internal links here: Internal Links for SEO: An Actionable Guide.
Optimize Metadata of your content
Many studies have indicated that CTR (Click Through Rate) helps to position web pages higher on search result pages.
So, you need to persuade people to click on your links. There are a few ways to do it:
- Write compelling SEO-friendly title: Tell us which link you will click; “Top Digital Marketing Strategies” or “25 Top Digital Marketing Strategies for 2021”. 90% of visitors will click on the second title. You need to make sure your content title is compelling and persuasive enough to encourage people to click.
- Write persuasive meta description: People are not convinced to read your entire article yet. After looking at the title, they will look at the description of your content on search result pages. This section will determine whether they should click and read your content thoroughly. Give them the best description in 300 characters.
- Use short and readable URL: If you’re using WordPress, change your Permalink to Post name. You should avoid showing numbers and symbols in your URL. Although it’s important for SEO purposes, it also makes people feel that they are visiting a legit website with online security issues are on the rise.
Build high-quality links to your content
Nowadays, a lot of SEO practitioners tend to focus on producing quality content and avoid link building. Well, if your industry is not competitive in terms of SEO, creating content should be enough.
How do you compete with your competitors that are aggressively investing in SEO?
Do you think creating content is enough to gain a competitive advantage?
No. it’s not enough.
If you’re in a competitive niche, link building is something you should never ignore. We agree that link building is not an easy task anymore after Google started to improve their search engine quality with countless algorithm updates. However, link building is not impossible.
Link building is similar to word of mouth in real life. When people start talking about your products and services, it will encourage your potential customers to try it out. That’s how Google works.
When other authority sites are linking to your content, Google recognizes your content as an authority as other websites are sending their visitors to your content.
There are many ways to build links to your content. However, it depends on the quality of content you create. Sometimes if your content is the best in your industry, people will link to your content as they see your content as a reliable resource. But 90% of the time you need to get your content out there to the right people through content promotion.
These are the top ways to build links to your content: (Please DO NOT build links to your homepage)
- Blogger Outreach
- Guest Blogging
- Broken Link Building
- Unlinked Brand Mentions
- Re-claim Lost Links
- Testimonials & Reviews
- Re-purpose and Content Syndication
- Event Link Building
If you want to learn these link building strategies in detail you can check them out here: Ultimate Guide to Link Building- Ways To Build Backlinks
When you create a new post, make sure to spend more time promoting your content. Send it to your email subscribers, your customers, your employees, your friends, and your family. And don’t forget to reach out to the people or website that you’ve mentioned in your content. The same goes for the resources that you mention.
We hope most of you made it to the end. If you had read this guide thoroughly, you will have enough knowledge about B2B SEO and can put your knowledge to work. You just need to get started and continuously learn along the way through experimentations. To make sure you’re always moving in the right direction remember these three important things:
- Understand your target market and discover what they are searching for
- Create high-quality content to satisfy their search queries
- Justify search engines like Google that your content provides great value and is focused on satisfying the searcher’s queries.
Develop a strategy. Perform thorough research and analysis. Create outstanding content. Continuously promote your content.
Just patiently watch your organic search traffic grow.
If you’re looking to get started with B2B SEO, feel free to get in touch with us.